This patent-pending SkyBox™ model is most suitable for promotional advertising in convenience stores, fast-food restaurants, or other high-traffic locations. It consists of a clear plastic lens with an translucent graphic "pinch” mounted inside. Promotional art for a particular ad campaign is installed with the graphic “pinch” in place before mounting the SkyBox™ on the ceiling. Easy to follow instructions are supplied. When new artwork needs to be affixed, the graphic “pinch” is removed from the lens, the old artwork disposed of, and the new artwork applied before the graphic “pinch” is replaced in the lens. The process is simple and can be accomplished in a matter of minutes. An additional feature of this SkyBox™ is the ease with which it can be moved to a new location in the store for a different point-of-purchase campaign.